Designed and created in Italy, our 5 Level Clay Lightener lightens up to 5 levels, allowing more creative and innovative looks with consistent texture and smooth application. It is ammonia-free, provides maximum neutralization power, contains phytokeratin, aloe vera, rosehip flower extract and is fragrance-free, promoting healthier hair and scalp. All of our lighteners are vegan, cruelty-free and recyclable.