Designed and created in Italy, our high lift line lightens and tones up to 4 levels with optimum results on the natural level of 7 or lighter. It is low in ammonia, provides maximum neutralization power, contains phytokeratin, aloe vera, grapeseed oil, and has a lavender fragrance to relieve dandruff and promote a healthier scalp. Cavalla is vegan and cruelty free and recyclable.